From Smoko To The Wello – How Tony Is Changing Lives
Fitness entrepreneur Tony De Leede says Australia’s attitude to health has gone from the ‘smoko to the wello’ where wellbeing is front and centre of
“Having a ciggie or ‘smoko’ break was what you did in the 70s, 80s and 90s, but over the past two decades there’s been a huge cultural shift,” Tony says.
“These day’s people are more likely to spend their wealth on their health
because extending your life by an extra 10 or 20 years is the best investment you can make.”
It’s why the former owner of Fitness First, Fit n Fast and YogaBar is on the
verge of opening Club W – the world’s largest wellness franchise for women
“Baby Boomers want to be fit, they just don’t want to do it in a traditional gym setting,” Tony says
“Club W will be a lifestyle space where women feel comfortable working out and where the classes are tailored to suit their demographic.”
Tony has already trialled one at Caringbah, which was a huge success, and has plans to roll-out the franchise across the country in 2021.
The club will feature virtual studios that deliver 5, 10, 20 and 30 minute classes on high definition screens. A wellness hub and health food café will also sit within the complex ensuring women leave the centre feeling fit and relaxed.
The hub will include state-of-the-art products designed by his company
Wellness Solutions including breathing and meditation chairs, an Australian first, recovery massage chairs and salt-infused infrared saunas.
These products are being snapped up by corporate workplaces, gyms, hotels
and homeowners wanting to create their own wellness spaces.
“We have seen a surge in the number of people wanting to buy our products for their homes particularly during COVID-19,” Tony says.
“2020 has been a challenging year, full of stress and pressure, and people are looking at ways to unwind and improve their mental and emotional wellbeing.
“What better way to cope with a crisis then to sit your own massage or
meditation chair during your lunch break or enjoy the benefits of an infrared sauna after work so you can detox and improve your sleep.
“COVID-19 has really made people re-evaluate the way they’re living their lives which is why health is becoming the number one priority.”
You can try Tony’s Wellness Solution products at a free pop-up at Bondi’s Joe
and the Juice on Campbell Parade until the end of January 2021. Come down and enjoy a 15 minute relaxation session Monday to Sunday.
For more information go to: www.wellnesssolutions.com.au
Tony also owns a range of other businesses including Gold Coast lifestyle
retreat Gwinganna and surf, yoga and wellness resort Hotel Komune in Bali
In addition, he co-owns Mind123 and Move123 – an online library of more
than 3000 innovative exercise and meditation videos that cater for all fitness levels that are proving popular for people working from home.